beautycon NYC STYLE: Helen Chik's New York City Travel Vlog | THE MAKEUP LOFT

Oh New York City, we just can't quit you. We're back with a brand new NYC travel vlog with our ever-stylish Helen Chik.

Watch out East Coast, our SuperStay Ink Crayons have landed. These beauties glide on smooth and deliver up to 8-hour matte lip colour! Obviously, they've made it into Helen's travel bag of makeup must-haves. Watch as she tests out her favourite shades across several iconic NYC locations.

Our top picks? A bold day-appropriate red in 'Live On The Edge' and pool party chic mauve in 'Stay Exceptional'. See the full 11 gorgeous shades here: http://bit.ly/2NRNzqH.

While lips take centre stage in Helen's NYC adventures, she needs a solid base too. For a natural looking glow, Helen uses SuperStay 24HR Primer to hydrate her base and Instant Age Rewind Concealer to cover the rest. Master Chrome across her cheekbones gives a radiant glow, and Brow Precise whips those arches in shape. Finally, several coats of The Colossal Mascara completes her look.

Stylish without trying? Definitely a New Yorker.

SuperStay Ink Crayon: http://bit.ly/2NRNzqH
SuperStay 24HR Primer: http://bit.ly/2NRS2tm
Instant Age Rewind Eraser Concealer: http://bit.ly/2RsNw4e
Fit Me Loose Finishing Powder: http://bit.ly/2IKCncS
The City Mini Eyeshadow Palette: http://bit.ly/2J7bqRC
Master Precise Liquid Liner: http://bit.ly/2JiYLf5
Master Chrome Highlighter: http://bit.ly/2Hv1As1
Eyestudio Brow Precise: http://bit.ly/2XsU4Wd
Volum' Express The Colossal Mascara: http://bit.ly/2Fs5saz

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Explore our wide range of make-up products from the number one global cosmetics brand!
Discover eye, face, lip and nail makeup, including the famous Colossal Mascara, the Nudes Palette or the various eye shadows by Eye Studio.
Visit our website at http://www.maybelline.com.au/
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Maybelline brings you exclusive beauty and fashion tutorials with the Maybelline Experts Crew.
We take you behind the scenes! Be inspired by the hottest trends of the season, the latest looks from the runway, and find the right product for all your beauty needs.
Maybelline New York is the number one cosmetics brand* in the world, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 13 other fashion weeks worldwide.

*Source Euromonitor International Limited, Beauty and Personal Care 2016, Maybelline New York Consolidated Sales.

beautycon NYC STYLE: Helen Chik's New York City Travel Vlog | THE MAKEUP LOFT
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